Friday, November 23, 2007

Cars Can Talk?

So what does your car says about you? Personality traits are associated with the type of vehicle and the brand of vehicle you drive. Buying a car embodies more than kicking tires and new-car smell. Cars, according to consumer psychologist Charles Kenny of the research firm The Right Brain People in Cordova, Tenn., are extensions of our personalities. His company's specialty is helping company's understand the "emotional factors that drive consumer decisions." Kenny drives a Dodge Grand Caravan minivan, which he says signifies "nurturance and escape." If you are what you drive, then who the heck are you? Take a look at the table below to find out. (Sacramento Bee)

Body Style
• Minivan: Nurturing and escape
• Sport-utility vehicle: Adventure
• Large SUV: Power and control; a "warrior" mentality
• Hybrid: Character--doing the right thing; fear of judgment
• Convertible: Freedom and independence
• Sports car: Youthful exuberance, rejuvenation
• Four-door sedan: Practicality and nurturing
• Full-size truck: Power and control
• Four-door truck (women): Independence

Color
• Silver: Elegant, loves futuristic looks, cool
• White: Fastidious
• Vibrant red: Sexy, speedy, high-energy and dynamic
• Taupe or light brown: Timeless, basic and simple tastes
• Black: Empowered, not easily manipulated, loves elegance, appreciates classics
• Neutral gray: Sober, corporate, practical, pragmatic
• Sunshine yellow: A sunny disposition, joyful and young at heart
• Orange: Fun-loving, talkative, fickle and trendy
• Deep purple: Creative and individualistic

(Source: "The Color Answer Book")

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